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Introducing the New Jewelry Television Mobile App

The Jewelry Television iPhone and Android apps are now available in their respective app marketplaces. Feel free to go download them and have a look while you read through my brief overview.

Take a look at the home screen below. It features some banner space, a live refreshing current item on air, links to recent items shown on TV, and a featured item category.

JTV App Home Screen

We also included the ability to watch JTV live through the app, as long as you are connected to 3G or wi-fi. This section features the current item which refreshes below the video, so you can tap the item and buy it if you so desire.

The live broadcast streaming within the app.

Let me say that writing an app for a home shopping network provides unique challenges that most app developers don’t have to contend with, namely, streaming video of your live broadcast. Getting this right and working has been a fairly complex challenge filled with consideration for all sorts of devices, connection speed, and bit rate scenarios to make sure that its available to as many devices as possible and looks good at the same time.

We also included some non-live video in our video library section. Here we have pre-defined categories of video that we can update on the fly for app users.

The video library section of the JTV app.

Education is a big part of what Jewelry Television stands for, and the Gemopedia section features information about gemstones, including pictures and video, and is a convenient little gemstone guide you can keep in your pocket.

The Gemopedia, a mobile gemstone guide.

We also provide some tools in the app, such as a ring sizer, program guide, and channel finder that uses your GPS to tell you what channel Jewelry Television is on in your immediate area.

The JTV Channel Finder

The JTV Ring Sizer

Of course the app wouldn’t be complete without the ability to shop. We have a full shopping experience built in to the app, where you can browse the roughly 30,000 jewelry and gemstone items on JTV.com and purchase, right from your mobile device.

Shopping inside the JTV app.

All in all the app is a solid version 1.0. Keep an eye out for more features rolling out soon.

Download the apps: JTV iPhone App

QR Code for the Android App

QR Code for Android App

Tags: Home Shopping Network, IPhone, Jewelry Television, Streaming media